Hi, I'm Kerstin

I'm a business coach, writer, reformed grudge holder, and knitter. I've been called a relief to work with, a true professional, and a huge asset by some; I've also been called a total pain in the a$$, mostly by those who can't handle an assertive woman who knows her stuff and questions authority.


I've been self-employed most of my adult life and while I have the occasional hot minute when I crave a quiet 9-5 employed life without much responsibility, I know it's not what I'm made for. After 10 years of running Auer Freelance & Consulting I'm completely un-employable.


Since 2011 I've been coaching clients, creating content and small business websites, and helping small business owners take their business to the next level. Working behind the scenes and empowering others to shine in the spotlight is my zone of genius. Don't even ask me to speak in front of a group or be the life of a party. That will be a hard NO.


When I'm not working I'm busy minimizing my possessions and building up my yarn stash, knitting, drinking a Starbucks Blonde Flat White {2% milk, no sugar - just in case you need to know}, and enjoying time with my husband as recent empty-nesters.