Simply Good Resources

From vetting your business idea to defining your core and business values, to developing a sustainable strategic plan - I've created five workbooks for you, to get you there step by step. You can download them all {for free!} when you sign up for my email list below. Or, if you want to start with something lighter, I've got a 31-Day Roadmap to Simply Good Business delivered to you as an easy-peasy 5-part email course for a quick win.


Your Business in a Nutshell


Your idea is vetted, your target market defined, and you're ready to let the world {or at least your bank} know the details of your business. You need a clear plan for making your business dreams come true. Going through this resource, diving deep, and not giving up is what great entrepreneurs are made off.


The strategic plan, your business in a nutshell, is the document that will win over banks and investors {or Aunt Betty, because she’s a sceptical one} and pave the way for business success.


From mission, vision, market and competition analysis to pricing, regulations and licensing, suppliers, finances, and more, this comprehensive 27-page pdf will guide you to a solid strategic plan sure to impress anyone who reviews it.


Is it time for a checkup?


As your business evolves and grows it's important to check your strategic plan on a regular basis. Your business strategy is not a set-it-and-forget-it kind of deal. It evolves with you and checking in regularly ensures you stay on track with your values and mission, optimize your offering, and adjust as needed.


If your business strategy feels a bit off you’re probably not hitting it out of the park with your values and purpose.

First, get clear on your core values, your business values, and your purpose. Then, you’ll use them as a filter for your business strategy, and make adjustments as needed.

This guide will walk you through all those steps, from defining your values to applying the filter, and finding out where you have work to do.


It starts with you.


You have a business idea, and you are not sure where to start. There are so many resources out there! Which one is the right one for you? I can’t help you with that, but I can tell you this: I am convinced that you have to start with yourself.


Your values and purpose, that is. They always come first. They definitely come before your business plan, so that’s where you’ll start.


Define your core and business values, get clear on your purpose, and then use this information as a filter for your business idea, and for defining things like “whatever it takes”.

This guide will take you through the steps you have to take before you even think of writing a strategic business plan.


Who do you serve?


You have a great business idea. You went through the Startup Guide to vet your idea and to define “whatever it takes” for yourself. Congratulations!


And now that you know you have a solid business idea, it’s time to define who will benefit from your idea. It’s time to define your target market.


This guide will take you through a series of questions to help you get a clear picture of which market your business will serve, if there even is a market, and where you can find that market. It’s one of the foundations of your business and strategic plan, because it all relates back to whom your business serves and how that will make their lives better.

Connect with your customers


Your marketing plan is part of your strategic plan, and it's often a problem for {new and established} business owners, so I created a separate workbook for it. You may also already have an established business and only want to upgrade your marketing, this guide is suitable for that as well.


Many business owners don't allocate a budget to marketing, whether it be on a monthly basis or for start-up, because "I'll just post about it on Facebook a few times" or "nobody reads the newspaper anyway" or "I just don't have money for this" or "I don't like tooting my own horn".


Your marketing plan is a vital factor for your business' survival in the marketplace. This workbook will walk you through all the necessary steps to set long-term marketing success in motion.